{"id":6094,"date":"2015-10-27T22:36:08","date_gmt":"2015-10-27T22:36:08","guid":{"rendered":"https:\/\/wordpress-240247-737707.cloudwaysapps.com\/?p=6094"},"modified":"2015-10-27T22:36:08","modified_gmt":"2015-10-27T22:36:08","slug":"google-adwords-find-your-right-match","status":"publish","type":"post","link":"https:\/\/idzyns.com\/google-adwords-find-your-right-match\/","title":{"rendered":"Google Adwords – Find Your Right Match"},"content":{"rendered":"

Find your right match.<\/h2>\n

Choosing the right keyword match types helps make sure your ads\u00a0appear for the right searches.
\nThere are 5 match types.
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\nThe chart below serves as an introduction to the different match types, ordered from broad to narrow. We’ll give more information on each option in the sections below.
\nLearn More Here<\/a><\/em><\/p>\n\n\n\n\n\n\n\n\n
Match type<\/th>\nSpecial symbol<\/th>\nExample keyword<\/th>\nAds may show on searches that<\/th>\nExample searches<\/th>\n<\/tr>\n
Broad match<\/strong><\/td>\nnone<\/td>\nwomen’s hats<\/td>\ninclude misspellings, synonyms, related searches, and other relevant variations<\/td>\nbuy ladies hats<\/em><\/td>\n<\/tr>\n
Broad match modifier<\/strong><\/td>\n+<\/span>keyword<\/td>\n+<\/span>women’s +<\/span>hats<\/td>\ncontain the modified term (or close variations, but not synonyms), in any order<\/td>\nhats for women<\/em><\/td>\n<\/tr>\n
Phrase match<\/strong><\/td>\n“<\/span>keyword“<\/span><\/td>\n“<\/span>women’s hats“<\/span><\/td>\nare a phrase, and close variations of that phrase<\/td>\nbuy women’s hats<\/em><\/td>\n<\/tr>\n
Exact match<\/strong><\/td>\n[<\/span>keyword]<\/span><\/td>\n[<\/span>women’s hats]<\/span><\/td>\nare an exact term and close variations of that exact term<\/td>\nwomen’s hats<\/em><\/td>\n<\/tr>\n
Negative match<\/strong><\/td>\n–<\/span>keyword<\/td>\n–<\/span>women<\/td>\nare searches without the term<\/td>\nbaseball hats<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 
\nNEGATIVE KEYWORDS<\/strong>
\nYou can use negative match to prevent your ad from showing to people searching for certain terms. Your ad won’t show if a search term contains the keyword term you define with a minus sign (-)<\/span> prefix. Negative keywords are an especially useful way to filter out irrelevant traffic and thus prevent unwanted clicks.
\nYou can use negative keywords in conjunction with other match types. For example, you could use an exact match negative keyword to prevent your ad from showing to people who searched for that exact keyword. Keep in mind that when you use negative keywords, your ads could still show on searches that include synonyms and other variations, such as singular or plural versions of your words.
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\nHOW TO CHOOSE THE RIGHT KEYWORD MATCH TYPE<\/strong>
\nWhen choosing the appropriate match type for a keyword, we typically recommend using a “broad-to-narrow” strategy. Start off with broad match keywords to maximize your potential to show your ads on relevant searches. Monitor your keywords’ performance over time and make your keyword match types more specific if you find that your ad is showing up for too many irrelevant variations of your keywords.
\nOnce your broad matches have gathered impressions and clicks, review the search terms report<\/a>\u00a0to monitor which keyword variations triggered your ads. A few tips on using the information in the report:<\/p>\n