{"id":6208,"date":"2015-11-19T01:13:21","date_gmt":"2015-11-19T01:13:21","guid":{"rendered":"https:\/\/wordpress-240247-737707.cloudwaysapps.com\/?p=6208"},"modified":"2015-11-19T01:13:21","modified_gmt":"2015-11-19T01:13:21","slug":"seo-trends-2016","status":"publish","type":"post","link":"https:\/\/idzyns.com\/seo-trends-2016\/","title":{"rendered":"Seven SEO Trends in 2016, According to Forbes"},"content":{"rendered":"
I recently had the chance to review an article by Forbes.com regarding SEO and marketing trends for the upcoming year of 2016.<\/p>\n
According to Jayson DeMers of Forbes.com, video feeds are beginning to dominate the search pages. Allegedly Google has already been experimenting with video advertising in its search results which means Vine, Snapchat, and similar video apps will hold more relevance in the coming year being that these mediums are becoming advertisement-savvy. The author notes that though this is trending and will continue to trend into 2016, full utility won’t be achieved for a few more years. Note to self: start an iDZYNS Vine and Snapchat…<\/p>\n
Snapchat Is Our New Best Friend, Apparently<\/strong><\/p>\n Now this is a trend we’ve been monitoring for some time. According to the article, the number of mobile searches surpassed standard desktop searches for the first time ever earlier this year, which comes as great news. So long as mobile searches continue to rise in number relative to desktop searches, a new and different way to approach SEO will emerge. We’re already seeing more value placed on local Search Engine Optimization which primarily promotes your site\/service on the internet to local searchers. With mobile searching now on equal footing with desktop searching, I believe this trend will be a bell-shaped curve. Eventually I believe everything will come down to specific applications to access certain information, including a mobile-exclusive search engine app. We’ll see, though.<\/p>\n <\/p>\n I believe this to be 100% true. We recently reviewed the Amazon Echo featuring the Alexa service platform (which you can read\u00a0here<\/a>), and I noticed something peculiar. When I wanted to search for information, I found myself asking Alexa a question rather than stating typical search terms, phrases, or keywords. For example, if I was at my computer, I would simply search for “World Cup Qualifier Match Schedule.” However, this is the way I was addressing Alexa: “Alexa, can you tell me the world cup qualifier results from today’s match?” As you can see, the keywords here are “World Cup Qualifier,” so that aspect does not change. But now whatever search engine Alexa used searched for my spoken string, not simply just my keywords. As we progress through this next year, I believe broad, yet relevant questions will be finding their way into Meta information on pages all across the internet.<\/p>\n Siri & Alexa Ain’t Got Nothin’ on Cortana…<\/strong><\/p>\nMobile-Optimization Will Become More Important than Desktop Optimization<\/strong><\/span><\/h2>\n
Digital Assistants Will Change the Way We Think About Search Queries<\/strong><\/span><\/h2>\n
Aggregated Content Will Diminish the Power of News and Event Coverage<\/strong><\/span><\/h2>\n