{"id":6917,"date":"2016-02-23T17:29:32","date_gmt":"2016-02-23T17:29:32","guid":{"rendered":"https:\/\/wordpress-240247-737707.cloudwaysapps.com\/?p=6917"},"modified":"2016-02-23T17:29:32","modified_gmt":"2016-02-23T17:29:32","slug":"instagram-marketing-2016","status":"publish","type":"post","link":"https:\/\/idzyns.com\/instagram-marketing-2016\/","title":{"rendered":"Want to be a successful Instagram Marketer?"},"content":{"rendered":"<p>Recently I viewed a webinar about Instagram Marketing in 2016, which featured the exact way to go about paid or unpaid advertising using Instagram. Here are some important\u00a0points.<\/p>\n<h2 style=\"text-align: center;\">Instagram Marketing in 2016<\/h2>\n<p>Statistics:<\/p>\n<div>\n<ul>\n<li>Instagram is up 200% in organic traffic from 2012<\/li>\n<li>Only 36% of marketers use instagram<\/li>\n<li>Audience is primarily 18-49 years of age<\/li>\n<\/ul>\n<div>How it works:<\/div>\n<div>\n<ul>\n<li>Post Regularly once per day, no less<\/li>\n<li>5PM on Wednesdays is the highest point of engagement<\/li>\n<li>Encourage users to go to your profile, engage with with more posts<\/li>\n<li>Use Hashtags wisely, minimally, and strategically to target audiences effectively<\/li>\n<li>Interact with users related to your purpose and encourage cross-sharing based on the ties and loyalty built with the community<\/li>\n<\/ul>\n<div>Tips:<\/div>\n<\/div>\n<div>\n<ul>\n<li>Host contests and giveaways using images to drive engagement on the post (example: A Gun Store promotes a giveaway for a gun safe if users respond to the photo with a picture of their gun collections, which would be going into the safe presumably, and the best collection wins the safe).<\/li>\n<li>Work with Influencers (celebrities, content authorities, renowned members of the instagram community) to inadvertently endorse your posts<\/li>\n<li>Track your growth using links via Bitly, which tracks most of your ad mediums&#8217; statistics<\/li>\n<\/ul>\n<div>Paid Ads:<\/div>\n<\/div>\n<div>\n<ul>\n<li>AdRoll is great for retargeting and performance based marketing, &amp; they have a partnership with Instagram<\/li>\n<li>Advertiser&#8217;s name, marketing disclosure, Image links to your landing page, and a built-in Call-To-Action button&#8211;These things are the difference between ads and regular posts on instagram [Regular posts can work as an ad medium, but it requires more steps on audience engagement.]<\/li>\n<li>Remarket manually across multiple devices w\/ targeting options almost identical to facebook<\/li>\n<li>EXAMPLE: UMSL improved marketing conversions 400% in relation to the same campaign ran simultaneously on facebook, and they gained 30% more followers than normal during the campaign<\/li>\n<\/ul>\n<div>To keep your campaign optimized:<\/div>\n<\/div>\n<div>\n<ul>\n<li>MOBILE FRIENDLY LANDING PAGE IS MANDATORY, and a clear call-to-action is required<\/li>\n<li>Keep the creative process aligned with the goals of the product\/service we are promoting, and refresh the creative process along the life of the campaign<\/li>\n<li>Use Hashtag #InstagramMarketing on other mediums than instagram<\/li>\n<li>Focus more on the people you&#8217;re trying to target, not the trends themselves<\/li>\n<\/ul>\n<p><a href=\"https:\/\/wordpress-240247-737707.cloudwaysapps.com\/services\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Interested in kicking off your own Instagram Marketing campaign but don&#8217;t know where to start? Let the experts help.<\/a>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Recently I viewed a webinar about Instagram Marketing in 2016, which featured the exact way to go about paid or unpaid advertising using Instagram. Here are some important\u00a0points. Instagram Marketing in 2016 Statistics: Instagram is up 200% in organic traffic from 2012 Only 36% of marketers use instagram Audience is primarily 18-49 years of age [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[75,87,39,85,22],"_links":{"self":[{"href":"https:\/\/idzyns.com\/wp-json\/wp\/v2\/posts\/6917"}],"collection":[{"href":"https:\/\/idzyns.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idzyns.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idzyns.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idzyns.com\/wp-json\/wp\/v2\/comments?post=6917"}],"version-history":[{"count":0,"href":"https:\/\/idzyns.com\/wp-json\/wp\/v2\/posts\/6917\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idzyns.com\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/idzyns.com\/wp-json\/wp\/v2\/media?parent=6917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idzyns.com\/wp-json\/wp\/v2\/categories?post=6917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idzyns.com\/wp-json\/wp\/v2\/tags?post=6917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}