{"id":7220,"date":"2016-08-29T23:54:28","date_gmt":"2016-08-29T23:54:28","guid":{"rendered":"https:\/\/wordpress-240247-737707.cloudwaysapps.com\/?p=7220"},"modified":"2016-08-29T23:54:28","modified_gmt":"2016-08-29T23:54:28","slug":"the-importance-of-internal-linking-interlinking","status":"publish","type":"post","link":"https:\/\/idzyns.com\/the-importance-of-internal-linking-interlinking\/","title":{"rendered":"The Importance of Internal Linking (Interlinking)"},"content":{"rendered":"
Internal linking has created somewhat of a paradox in the SEO universe, being equally simple as it is complex, the importance cannot be overstated. In order to grasp the difficulty most have with internal linking we must understand that internal links take users from one page on a domain to a different page on the same domain, which sound simple enough. However, internal links are most useful for establishing site architecture, ease of navigation and could number into hundreds of thousands, which is where it gets complex. Nonetheless, internal linking is a must for search engine optimization.<\/span><\/p>\n As we further explore the uses and benefits of internal linking to <\/span>SEO this article will over one are in particular, namely content marketing. This way we can relate to those who are very experienced with SEO<\/a> and those who are not. Content marketing is probably the quickest introduction we can give to such a deep topic, so strap in and enjoy the ride.<\/span><\/p>\n There are several reasons for Internal Linking such as;<\/span><\/p>\n In an internal link the source domain and the target domain are the same. In theory the success of internal linking was <\/span>near <\/span>impossible to predict and today given the importance companies like Google put on a powerful internal network of linking we must give credit where credit is due. <\/span><\/p>\n The core concept behind internal linking is to maximize search input values of any website. In other words, internal linking opens channels to the explore a site, keeping users engaged for longer, providing paths for spiders all while bonding blog posts with a network of pages.<\/span> <\/span>This is all good but there are some fundamental rules to follow if internal linking is to be <\/span>utilized to its full potential.<\/span><\/p>\n No sense in creating elaborate internal links if no one wants to use them. Make sure users know your intentions, link relevant content and avoid nonsensical over linking. Try not to link information about nightly events to a social commentary on local government elections. One useful tip is to give readers options and provide a lobby or segue way before thrusting them into a different topic.<\/p>\n E<\/span>ngaging users is not just about creating useful content, at times internal links can lead persons from one area to the next prolonging their experience without seeming that way. One strategy used in the past is to <\/span>nofollow<\/span> a majority of the page links. This has long been forgotten for over a decade now, where <\/span>nofollow<\/span> was the link \u201cshould not influence the link target\u2019<\/span>s ranking in the search index\u201d or as it was aptly called <\/span>rel<\/span>=<\/span>nofollow<\/span>. According to Wikipedia such links would <\/span>\u201creduce the effectiveness of certain types of internet advertising because their search algorithm depends heavily on the number of links to a website.\u201d Internal linking is as much a part of human psyche as it is computer interface. When platforms talk about \u201cuser friendly\u201d they are referring to the ease in which humans assimilate the vast amount of information coming at them. The same goes for navigating a website through SEO, the internal links provide a user-focused approach and must add value to the experience. Ultimately you want to improve the use of the site using links but you do not want them to be too obvious.Let\u2019s Interlink<\/span><\/strong><\/h2>\n
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Internal Linking at its Core<\/span><\/h3>\n
Make useful links<\/h4>\n
Interrelate your links<\/h4>\n
\nThere was some confusion as to whether <\/span>nofollow<\/span> links were useful or not and despite clear indication that <\/span>nofollow<\/span> links help to restrict search engines from believing they are a selling influence, <\/span>nofollow\u00a0<\/span>links are to be avoided. Use follow links because i<\/span>nternal links need freedom to flow rather than to be halted by a series of <\/span>nofollow<\/span> links, so keep things moving.<\/p>\nUse Natural Links<\/h4>\n
\nAs humans we appreciate access to information so using naturally placed links will not be difficult, once the precedence is set. Linked content relates to the search engine via the target location making the information relevant and important. Visitors can then experience a site in layers, with the potential to stop a reader mid-sentence to view a linked page.<\/span> Content linking is a powerful tool and sends a signal to your search engine that the content you\u2019re linking is also good<\/a>. Readers appreciate this. Internal linking therefore helps the both the reader and your SEO.<\/span><\/p>\nGive your links Depth<\/h4>\n