We have quite a few e-commerce projects from a variety of clients under our belt here at Internet Dzyns, so we understand the basics of e-store management, marketing, and general operation. Though these general guidelines can help establish and keep any online store afloat, how do we expand an online presence while steering toward a particular niche or audience? Search Engine Optimization. Here are seven points repackaged from a Search Engine Land E-Commerce SEO article.
7 E-Commerce SEO Trends to Note in 2016
- Out-of-the-box SEO is a Thing. Most of the time when we establish a new site, unless it requires some sort of specialized scripting or custom coding, we do so in WordPress. The beauty of WordPress is the compatibility of plugins to extend or enhance site functionality. There are several SEO plugins available, such as Yoast SEO, that include mostly automated SEO features from initial install and activation. This takes a lot of the back-end SEO setup out of the whole process, simplifying maintenance tasks for your site’s campaign.
- Long-form Content > Short-form Content. E-commerce sites have traditionally prided themselves on being both concise and informative to potential customers, especially on product pages. In general, pages lacking in rich content are negatively dinged for SEO. As long as your product description and related text is of utmost relevance and contains some length, you should be fine.
- Content Needs to be Shareable. Social Media has been around for quite some time, and though it’s been established that Google does not index social media sites, social media presence still impacts SEO. Not only is promoting your products or pages on social media a great way to drive engagement and sales, but encouraging and rewarding your audience for sharing your material will get more traffic flowing to your site and putting your products in front of more potential customers.
- Video Outperforms Most other Content Types. Videos have been floating around virally on the internet for the better part of a decade. Videos can definitely be rich media, and more online retailers are choosing to use videos in their product descriptions or on their store’s blog, driving this trend.
- Mobile is Now a Must. Search trends have indicated that Mobile searches have steadily risen compared to Desktop searches in recent years. Because so many users are choosing to use their phones and tablets to browse and shop online, having a mobile-friendly experience for your users greatly impacts SEO simply in terms of search visibility.
- Voice Search Strings & Digital Assistants are Growing. Remember when that guy or gal you knew dropped everything they were doing to go wait in line for the Apple 4s just so they could have access to the world’s first digital assistant? They were either geniuses or mentally challenged, the verdict is still out. On one hand, they drove this trend by asking Siri to handle everything for them in the form of a voice command, question, or search. On the other hand, however, because they helped pioneer the market, they inspired the creation of Cortana, Alexa, & Google Now as alternatives. Phrase your blogs and product descriptions accordingly.
- Local Is Huge (Even for Online Stores). Most online stores and retailers focus their efforts on a national or global level. After all, the point of sales is to put your product in front of as many potential customers as possible. Because of this, a local strategy is often foregone. If you focus on a local presence in addition to a national one, you can cement your reputation to a focused niche market that your national competitors are likely ignoring.
We like to keep up on the trends pretty frequently. After all, this is what we do for a living. For more great SEO tips and tricks, check out more of our blog for some really useful information.