If you have a business of any size, you should be using Facebook.
If your goal is to build your brand quickly, you need Facebook (FB). Check out these 10 reasons why you should set up an FB page for your brand right now.
1. Millions of Potential Customers
Facebook is the number one social media platform and its free. You won’t find many web resources that can do what FB can at no cost to you. You can set up your page in a few minutes and gain access to millions of potential online customers.
2. Everyone Else Is Doing It
With more than 700 million active users not only are your friends and family on Facebook but, your prospects are too… and of course, so are your competitors. When you want to outclass the competition, you first need to be among them.
3. Build Your Brands Identity
Brand recognition starts with consistent brand messaging and repetition, and repetition and repetition. Facebook gives you an excellent way to create brand recognition through its business pages and post boosting capabilities. The more places you are seen on the web, the more you will be remembered.
4. Build Your Brand Authority
By hand feeding your followers continuous helpful and engaging information, Facebook will become a funnel for your existing and potential customers. Tips, Tricks, News, and happenings. There is no limit to the content you can provide that will keep your visitors coming back.
5. Target Your Niche Audience
You get access to marketing data that could cost a small fortune if you tried to purchase it. Facebook users volunteer a plethora of information and demographics make it that much easier to target potential customers through paid ads and post boosting. Whether your business is health and fitness or gardening, you’ll probably discover plenty of potential customers on FB who would be interested in your products or services.
6. Social Media Marketing
Social Media Marketing is a way to optimize your presence on major search engines. Post often and use specific keywords and phrases that customers search for when seeking products or services. That can help you move up in search engine rankings, making it easier for customers to find you.
7. No Shortage of Help
If you need it, there is plenty of help out there. From Facebook management to Facebook marketing, help is just a click or a phone call away. Consider using Facebook advertising or boosting your posts, which will allow more people to find and follow you. You decide much you want to spend, and more than likely, you will get a good return on your Facebook advertising investment.
8. Social Signals For SEO
You can earn social signals to help your website SEO strategy in order to climb higher in organic rankings. Social signals are the likes, shares, votes, pins, and views people place on Facebook, Twitter, and other social media sites. Studies show that content with more social media engagement/interactions ranks higher than content with none. The numbers don’t lie, but that may also just mean that the content was better. Always keep that in mind.
FB is constantly adding new features that make it easier to use and more beneficial to businesses. For example, you can chat with your customers using FB live! Or you can produce a Facebook Chatbot to answer customer questions.
So what are you waiting for?
Now that you know how Facebook can help you get the word out about your products and services, why not give it a try?