1. Five-Act Structure
Exposition – Introduce important background information, who are the characters in the story
Rising action – Tell a series of events to build up to the climax
Climax – Turn the story around (usually the most exciting part of the story)
Falling action – Continue the action from the climax
Dénouement – Ending the story with a resolution
2. Standard Three-Act Structure
Setup – Set the scene and introduce the character(s)
Confrontation or “Rising action” – Present a problem and build up the tension
Resolution – Resolve the problem
3. Before – After – Bridge
Before – Describe the world with Problem A.
After – Imagine what it’d be like having Problem A solved.
Bridge – Here’s how to get there.
4. Problem – Agitate – Solve
Problem – Present a problem
Agitate – Agitate the problem
Solve – Solve the problem
5. Why – What – How
Why – Why the company exists
How – How the company fulfills its Why
What – What the company does to fulfill its Why
6. Magic Formula
Incident – Share a relevant, personal experience
Action – Describe the specific action taken to solve or prevent a problem
Benefit – State the benefits of the action
7. V Formula
Introduce the character
Bring the story to its lowest point
Turn it around and finish with a happy ending
8. Star – Chain – Hook
Star – An attention-getting, positive opening
Chain – A series of convincing facts, benefits, and reasons
Hook – A powerful call-to-action
9. The Hero’s Journey
Departure – A hero receives a call to go on an adventure, receives advice from a mentor, and heads out on her journey.
Initiation – The hero meets a series of challenges but eventually completes the mission.
Return – The hero returns and helps others with her new found power or treasure.
10. secret structure of great talks
What is – The status quo
What could be – The future that could be possible
Go back and forth between the two and end off with a …
New bliss – The wonderful future with your idea/product/service adopted
