You have something to say/posts six days a week.
1. Inform (services, products, brands)
2. Tip/Help (relevant business/market tip)
3. Active Engagement (Question, poll, or other form of engage-able activity)
4. Press/Media (relevant news article or press blog post)
5. Company Insight – New Hires, new Product or Services, Community News
6. Customer Review/Interview or Testimonial Spotlight